“Switch: How to Change Things When Change is Hard” by Chip Heath and Dan Heath
Switch gets at the root of what inhibits our ability to make real and lasting changes for the better. The authors say, “The primary obstacle to change is a conflict that’s built into our brains. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.”
Switch is a fun read that lays out easy-to-grasp concepts, approaches and patterns to getting past typical obstacles—real and imagined. It’s full of true stories of how people—from employees and managers to athletes, parents and community leaders—shifted their thinking and brought about changes that improved their own life and the world around them.
